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18. 02
2007

2006 corporate responsiblity

Written by: Brian Greene - Posted in: our survey says, rté says

In the local library today I found an RTÉ doc called ‘2006 corporate responsibility‘ [pdf]
in the intro on page 6 it says.

Acting in the public interest
Despite the changing landscape one thing will not change; the very high expectations Irish audiences have of RTÉ – and in particular the high editorial standards. They are right to have these expectations and RTÉ consistently strives to meet them. RTÉ sets public interest tests for itself that include

High quality schedules available to all (i.e. universally available and free to air)

We want all our services to meet these tests and all our audiences to know that they can trust the integrity of our programmes.

The changing landscape
As Irish broadcasting moves to a digital age, RTÉ is committed to developing and changing as necessary to maintain an excellence of service to the people of Ireland. RTÉ must maximise on new ways of connecting with its audiences – while not exacerbating effects of the digital divide. Access to and use of the new wave of technologies will not be universal, there may be a significant group of “digital have-nots”, and it is critical that we ensure broadcasting does not become a source of division rather than of unity. RTÉ will work to ensure that everyone is informed of the new reality, of the advantages of digital, and helped to bridge the digital divide.

does RTÉ has a CSR officer? the audience council also sets itself this test. does the audience council still meet?

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